Case Name: Beijing, China · “Look at The Axis of Heaven and Earth” Digital Cultural Experience Center

Case Category: Technological Empowerment for Cultural Heritage Preservation

Case Location: Beijing, China

Case Applicant: Beijing Chongdong Chuangxiang Technology Co., Ltd.

Case Overview:

Case Description

Taking the successful inscription of the Beijing Central Axis on the UNESCO World Heritage List as an opportunity, this case deeply integrates cutting-edge technologies such as Unreal Engine 5 (UE5) and spatial computing with the Central Axis IP. It systematically integrates core cultural elements including astronomical observation, ritual order, and agricultural timing, and revitalizes the civilizational genes of the Central Axis "modeling heaven and earth and respecting the center" into a 35-minute VR experience through digital restoration, immersive narration, and public participation. It provides audiences with composite cultural experience portals such as large-space progressive experiences and paragliding experiences. Focusing on recreating the cultural context of the heritage, the case forms a close connection with the Central Axis cultural heritage, building a comprehensive cultural heritage activation system covering historical interpretation, public education, and aesthetic experience, effectively helping the Central Axis transform from a physical cultural heritage into a perceptible, inheritable, and shareable spiritual coordinate of Chinese civilization.

Solutions and Innovation

This case has mobilized talents from multiple fields, including cultural research, creative planning, conceptual art, 3D modeling, interactive program development, scriptwriting, dubbing and soundtrack, network environment, engineering decoration, and local operations and maintenance. It connects multiple formats such as research, creation, technological R&D, and reception services, conducting systematic exploration and practice in the digital deconstruction and innovative expression of cultural value.

Through the new paradigm of technology-driven cultural tourism— "cloud rendering + edge computing + distributed interaction"—the case has established a cultural digital asset library and a narrative engine intelligent matching system, solving the paradigm shift of cultural heritage communication from one-way output to immersive narration.

In addition to local operation, the case has also realized the lightweight and portability of digital content, expanding to ‌lower-tier markets‌ with a replicable model, and conveying cultural content to more audiences in accessible ways.

Social Effects

Since its opening in September 2024, this case has served more than 300,000 visitors, with total revenue from VR experience and cultural and creative sales reaching 11 million yuan. During the operation period, the average user stay time has reached 3.2 times that of traditional exhibitions. Since its launch, the case has received in-depth special reports from 18 central and local media outlets including CCTV News, People’s Daily, Beijing Daily, Xinhua Daily, and Beijing Radio & Television Station, and has formed a phenomenal communication matrix online and offline. Official platforms such as XinhuaNet and China.org.cn have released more than 200 special contents in total. It has become a 2025 co-creation partner of the "East of the Forbidden City" initiative and a 2024 demonstration case of the new format of immersive sci-fi technology space.

Support for Sustainable Development Goals

SDG 4 (Quality Education)

SDG 9 (Industry, Innovation and Infrastructure)