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Xinjiang's First: "Meet Kashgar" Immersive Performance Selected as UNESCO Demonstration Case
2026-04-01 ICCSD

Recently, the large-scale immersive performance Meet Kashgar was selected as a 2025 Demonstration Case for Protecting and Promoting the Diversity of Cultural Expressions in the Digital Environment by the International Centre for Creativity and Sustainable Development under the auspices of UNESCO, becoming the first immersive performance project in Xinjiang to receive this international recognition.

Located in the core area of the East Gate of Kashgar Ancient City, the project involves a total investment of over 230 million yuan. Centered on the Twelve Muqam, a UNESCO-listed intangible cultural heritage of humanity, the performance adopts an innovative combination of walk-through and seated viewing modes. Across more than 8,000 square meters of immersive performance spaces, advanced technologies such as holographic projection, digital lighting, and aerial rigging are used to integrate over 30 intangible cultural heritage elements, including wood carving and pottery, into the storyline and audience experience.

Since its premiere in December 2024, the project has attracted more than 150,000 visitors, effectively promoting the living inheritance of intangible cultural heritage while boosting local employment and cultural tourism consumption. The selection marks a new milestone for the project in safeguarding cultural diversity, integrating digital creativity with cultural heritage, and advancing sustainable development, making it a new cultural tourism landmark in Kashgar and an important symbol of Xinjiang's cultural outreach.

Compiled from the Kashgar Media Convergence Center

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The International Center for Creativity and Sustainable Development under the Auspices of UNESCO (Category 2) was approved at the 38th session of UNESCO General Assembly in November 2015. In 2017, the People's Government of Beijing Municipality signed the agreement with UNESCO. ICCSD becomes the world's first UNESCO Category 2 center with the theme of "creativity and sustainable development". With the support and guidance of UNESCO, the Center intends to build the world's high-level international platform that aims at creativity and sustainable development, and includes the functions of research, training, cooperation, communication, demonstration etc. The Center shall become a first-class think-tank gathering talents throughout the world, building a global renowned "laboratory of thoughts" with a focus on creativity and innovation. It shall promote cultural exchanges and cooperation, disseminate and support Chinese enterprises, technology and culture.
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