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Development and Application of Ultra HD Video Smart Convergence Media Service Cloud Platform for African Countries
2025-01-15 ICCSD

According to Digital TV Research, the Sub-Saharan Africa market in 2018 was dominated by three media groups - MultiChoice (South Africa), Vivendi (France) and StarTimes/StarSta (China) - which accounted for 93% of the region's pay-TV market share. The number of pay-TV subscribers in Sub-Saharan Africa is expected to reach 45.63 million by 2024. During the 2018 FIFA World Cup, DSTV broadcasted the matches via satellite in 4K-UHD, the first 4K-UHD live video streaming in Africa.

In the context of the "Belt and Road" initiative and China-Africa cooperation, StarTimes utilized its technology research and development capabilities and influence in the field of digital television, and led the completion of this case by combining its own technology accumulation and advantages, as well as its research results and technical advantages in ultra-high-definition (UHD) video technology, cloud computing, artificial intelligence, and big data.

The UHD video intelligent integrated media service cloud platform for African countries mainly focuses on UHD video management, UHD video processing, UHD video distribution and UHD video convergence business operation support. The development and application of this platform can promote UHD video-related business applications in Africa, enhance the company's overall competitive strength in the African market, especially in the technological competition in new business areas such as UHD video and provide a demonstration role for domestic enterprises to go out. At the same time, it can also realize a good linkage effect of the industry chain, drive the domestic UHD digital content, UHD equipment, and intelligent terminal equipment sales in Africa; promote high-quality cultural and scientific and technological products to go out, and further promote in-depth exchanges of Chinese and African cultures, and advance the integration of science and technology and culture.

This project applies cloud computing, artificial intelligence, big data and other technologies to the field of UHD video broadcasting, develops four core software function subsystems of UHD video management, UHD video processing, UHD video distribution, and UHD video convergence service support, and builds a UHD-supporting intelligent media integration service cloud platform. The platform can provide operators with a complete private cloud deployment solution for UHD video intelligent media integration and UHD video integration SaaS cloud services based on StarTime Hybrid Cloud. Relying on the technical products of the project, it provides customers with UHD video fusion media server leasing and UHD video fusion media business operation support services. After the completion of the project, customers purchasing these services can focus on providing their own UHD video content and business operations without the need to invest heavily in hardware infra- structure construction. This allows them to quickly establish their own independently operated UHD video fusion media business platform.

The case establishes a multi-lingual UHD video con- tent management system tailored for Africa. Including the management of content metadata for minority languages, implementing low-bit-rate UHD encoding technology for African networks, and developing an intelligent distribution engine for UHD videos across heterogeneous networks in Africa. This engine involves the collection, predictive analysis, and intelligent scheduling of UHD video playback quality on various African networks and the enhancement of support for the operation of UHD video fusion business based on the existing African BOSS system. This support encompass- es functions such as defining UHD products, facilitating ordering and service delivery, and providing SaaS services to operate UHD fusion media business.

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The International Center for Creativity and Sustainable Development under the Auspices of UNESCO (Category 2) was approved at the 38th session of UNESCO General Assembly in November 2015. In 2017, the People's Government of Beijing Municipality signed the agreement with UNESCO. ICCSD becomes the world's first UNESCO Category 2 center with the theme of "creativity and sustainable development". With the support and guidance of UNESCO, the Center intends to build the world's high-level international platform that aims at creativity and sustainable development, and includes the functions of research, training, cooperation, communication, demonstration etc. The Center shall become a first-class think-tank gathering talents throughout the world, building a global renowned "laboratory of thoughts" with a focus on creativity and innovation. It shall promote cultural exchanges and cooperation, disseminate and support Chinese enterprises, technology and culture.
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