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The "Science Popularization Duck" (Ke Pu Ya) APP, Using Data to Drive the Dissemination of Scientific Knowledge and Traditional Culture
2025-01-15 ICCSD

With the development of information technology, the presentation of popular science content is no longer limited to traditional forms such as audio, images, texts, and video. Real-time interaction with interactive information is gradually becoming a new trend in the dissemination of popular science. However, the dissemination of popular science knowledge on mobile internet short video platforms varies in quality, with most lacking authoritative verification and facing limitations in cross-screen distribution and interaction with television terminals.

The "Science Popularization Duck"(Ke Pu Ya) APP is an smartphone application based on integrated media dissemination of popular science. Positioned as a leading domestic internet platform for popular science short videos and live streaming, it combines authority, knowledge, entertainment, service, and interactivity. Through short videos and live interactions, it builds a real-time communication advances the certification system for popular science information officers and utilizes the advantages of the short video traffic era to popularize and disseminate scientific knowledge.

In terms of content, the APP focuses on the "science and technology" and "aesthetics" knowledge of traditional Chinese culture. Examples include the mortise and tenon joints construction that embodies the principle of "softness overcoming hardness", the materials and craftsmanship of Xiaoyi shadow puppetry, and the subjective evaluation of the musical tones in Dunhuang Melody Art. Technologically, it utilizes an AI and big data- supported SaaS system to restore, review, and transcode audio and video content from different sources, enabling efficient and synchronized distribution across mobile phones, tablets, TVs, and primary and secondary school educational systems. This system automatically adapts to various platforms, improving network efficiency, and particularly addresses the challenge of bringing cultural and scientific popularization to rural areas. In terms of collaboration, it connects with authoritative institutions such as the China Association for Science and Technology and the Bionics Society to jointly organize popular science live broadcasts and create digital archives of "popular science + culture",thereby enhancing the public's scientific and cultural literacy.

The APP uses multi-screen transcoding cloud technology to achieve multi-screen distribution and real-time interaction for popular science through short videos and online live broadcasts. Users can interact in real- time across different screens, on TV, tablets, computers, or mobile phones. Currently, the APP has been applied in interactive teaching within the field of educational informatization in Beijing, with peak concurrent interactions involving thousands of users. With the expansion of the multi-screen transcoding interactive cloud platform, there are plans to enable simultaneous online interactions for tens of millions of users by 2025.

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The International Center for Creativity and Sustainable Development under the Auspices of UNESCO (Category 2) was approved at the 38th session of UNESCO General Assembly in November 2015. In 2017, the People's Government of Beijing Municipality signed the agreement with UNESCO. ICCSD becomes the world's first UNESCO Category 2 center with the theme of "creativity and sustainable development". With the support and guidance of UNESCO, the Center intends to build the world's high-level international platform that aims at creativity and sustainable development, and includes the functions of research, training, cooperation, communication, demonstration etc. The Center shall become a first-class think-tank gathering talents throughout the world, building a global renowned "laboratory of thoughts" with a focus on creativity and innovation. It shall promote cultural exchanges and cooperation, disseminate and support Chinese enterprises, technology and culture.
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