Case Name: Henan, China · Songshan "Special Forces-style Tourism" Badge

Case Category: Technological Empowerment for Cultural Heritage Preservation

Case Location: Henan Province, China

Case Applicants: EeastenTech Digital Technology Co., Ltd., Dengfeng Tiandi Zhizhong Cultural Tourism Group Co., Ltd., Yuanjing Shengsheng (Beijing) Technology Co., Ltd.

Case Overview:

Case Description

Launched in June 2023 by EeastenTech (affiliated to Henan Radio and Television), in partnership with Dengfeng Cultural Tourism Group and Alibaba Yuanjing, this case is China's first innovative practice of "digital collectibles + offline cultural tourism rights and interests" (Non-Fungible Rights NFR). Centered on the "Centre of the Heaven and Earth" Songshan Historical Building Complex (a UNESCO World Heritage Site, including Shaolin Temple and Zhongyue Temple), the project adopts an innovative model of "blockchain + NFR (Non-Fungible Rights: digital collection + physical rights and interests)". It designs and issues limited-edition dynamic 3D digital badges for six core scenic spots including the Songshan Shaolin Temple, using blockchain technology to ensure their uniqueness and traceability. The digital badges are deeply bound to offline scenic spot ticket rights—holders can redeem the badge for free admission. Through the linkage of online sales, community operation and offline redemption, it builds a closed-loop experience of "purchase - collection - check-in - sharing".

Solutions and Innovation

• Pioneering Model: The first national application of the NFR model in offline cultural tourism entitlements, realizing the integration of virtual digital assets and physical consumption.
• Technological Empowerment: The first cross-industry application of blockchain technology by domestic radio and television media to empower the transformation of the cultural tourism industry.
• User-Oriented: Precisely catering to young people's preferences for check-in socializing and collecting, it lowers the entry barrier to cultural tourism consumption with lightweight digital products.

By issuing digital badges with both collection value and practical rights, the case attracts a large number of young users with a low entry price of 39.9 yuan, bringing new passenger flow to scenic spots. It solves key problems such as insufficient appeal of traditional cultural tourism to young groups, single consumption experience, difficulty in attracting tourists in the off-season, and high pressure on the transformation of traditional radio and television revenue models.

Leveraging blockchain technology to ensure the authenticity and credibility of entitlements, the project improves transaction security and user experience. By integrating radio and television's IP operation capabilities, technology integration capabilities with cultural tourism physical resources, it has created a new profit model driven by data assets, realizing the unification of social and economic benefits.

Social Effects

• Economic Benefits: Upon launch, the badges sparked a surge in sales, with "10,000 units sold in a single day", with a total sales volume of about 75,000 pieces and sales revenue of nearly 3 million yuan, achieving "a low-entry, rapid-return model".
• Social Impact: The Douyin (TikTok) topic "#Let'sGoSpecialForcesStyleTourism" gained over 3.05 billion views, achieving viral dissemination, the project got follow-up reports by tech media such as 36Kr, achieving cross-circle influence.
• Industrial Exploration: It has successfully verified the feasibility of the "digital collectibles + cultural tourism entitlements" business model, providing a replicable template for the subsequent "Badge Alliance" plan and the digital upgrading of cultural tourism.

Support for Sustainable Development Goals

SDG 9 (Industry, Innovation and Infrastructure)

SDG 12 (Responsible Consumption and Production)