Case Name: Jiangxi, China · Digital Display and Interpretation Project of Jingdezhen's Handicraft Porcelain Industry Relics
Case Category: Technological Empowerment for Cultural Heritage Preservation
Case Location: Jiangxi Province, China
Case Applicants: Qingyuan Vision (Beijing) Cultural Consulting Co., Ltd., Jingdezhen World Cultural Heritage Application Leading Group Office, Jingdezhen Ceramic Culture Tourism Group Co., Ltd.
Case Overview:
Case Description
Guided by UNESCO's World Heritage principles and relying on achievements such as heritage application documents, archaeological data, and academic research, this case systematically identifies the key elements of heritage value interpretation and implements it through the path of "research support — content development — technology application — public communication":
Research Support: Sort out interpretation content and narrative clues based on research materials such as existing relics, archaeological data, historical documents, and oral traditions.
Content Development: Adopt "scene shaping" as the method to organize the four dimensions of characters, places, activities, and artifacts into immersive historical scenes.
Technology Application: Use VR (Virtual Reality) to construct an overall narrative, MR (Mixed Reality) to superimpose information for better on-site understanding, and AR (Augmented Reality) mini program to integrate elements and expand guided tour interaction.
Public Communication: Finally, engage both on-site and online audiences through integrated operations and communication to achieve systematic, holistic, and sustainable operation of heritage interpretation.
Solutions and Innovation
Due to the large temporal and spatial span, scattered elements, and diverse types of Jingdezhen's handicraft porcelain industry relics, their heritage value is difficult for the public to understand intuitively, and traditional exhibition methods cannot support systematic and holistic interpretation needs. This case has comprehensively planned and implemented seven sets of digital display and interpretation projects, forming a digital display and interpretation system consisting of 1 VR (Virtual Reality) project, 5 MR (Mixed Reality) projects, and 1 AR (Augmented Reality) project. Its highlights and main achievements include:
In terms of systematic integration, through the large-space VR drama Why Jingdezhen, the project incorporates raw material production areas, production centers, water transportation systems, and overseas communication scenes into a unified narrative framework from the perspective of the overall value of the heritage site, systematically presenting the overall logic of Jingdezhen's formation and development as a world porcelain-making center and its value in international exchanges. On this basis, through the "Digital Jingdezhen" AR mini program, it achieves the integrated presentation of 45 heritage components and 67 augmented reality scenes, building a comprehensive digital platform integrating AR on-site display, guided tours, and public participation in heritage monitoring, achieving a coherent expression from macro-level narratives to specific heritage sites.
Social Effects
This case provides a replicable digital display and interpretation paradigm for cultural heritage sites with large temporal and spatial spans, diverse values, scattered elements, and challenging on-site comprehensibility: taking research as the core to ensure the accuracy of interpretation, using "scenario-based narrative" to enhance public understanding and emotional connection, and achieving multi-level reach through "VR for overall narrative — MR for on-site enhancement — AR for systematic communication", which can be deployed modularly according to the conditions of different heritage sites. This model helps promote the coordinated development of heritage site management, public education, community participation, and integration of culture and tourism, providing promotable practical experience for the activation and utilization, international communication, and sustainable development of cultural heritage.
Support for Sustainable Development Goals
