Case Name: Serbia · Development of End-to-End Intelligent Production and Broadcasting Cloud Platform for PinkTV

Case Category: Technological Empowerment for the Development of Cultural Industries

Case Location: Serbia

Case Applicant: Chengdu Sobey Digital Technology Co., Ltd.

Case Overview:

Case Description

Centered on an intelligent production and broadcasting cloud-based platform, the case adopts a hybrid cloud architecture and microservice design to build an efficient, modern content production center for PinkTV in Serbia. The platform integrates end-to-end tools such as web-based rapid editing, professional non-linear editing, intelligent content management, and automated broadcasting, fully supporting its integrated production and distribution from television to new media platforms.

In response to the Serbian market’s heavy reliance on imported English programs, the platform deeply integrates a multilingual AI engine, providing high-precision speech transcription, automatic subtitle generation, speaker recognition, facial recognition, and object recognition functions for Serbian and English. It also supports cross- departmental remote collaboration and process management within a unified resource library, effectively empowering PinkTV to achieve digital transformation and enhance its content production efficiency and operational competitiveness in the highly centralized market.

Solutions and Innovation

Under the framework of the Belt and Road Initiative, which promotes connectivity and digital economy cooperation, Serbia’s radio and television industry presents a clear window for technological upgrading. The market is highly centralized, with national mainstream channels dominating—among them, PinkTV is one of the major commercial channels. Meanwhile, the industry’s infrastructure is in urgent need of digital transformation, with approximately two-thirds of TV users nationwide still relying primarily on analog terrestrial signals. This stark contrast between technical conditions and top media groups’ internal demand to consolidate market advantages and improve content production efficiency lays a practical foundation for high-level technological cooperation and empowering local cultural industry development through technological innovation.

Adopting a hybrid cloud and microservice design, the platform balances security, controllability, and elastic scalability, flexibly adapting to local infrastructure while reserving space for future upgrades. It achieves high-accuracy speech transcription and automatic subtitle generation; further, through speaker recognition, it automatically distinguishes speakers in complex scenarios and generates character-specific subtitles. Combined with facial and object recognition technologies, it intelligently tags characters and scene elements, converting massive media resources into efficiently retrievable and reusable digital assets, significantly improving production efficiency.

Social Effects

With a mature, replicable Chinese technological solution, this case provides a complete digital transformation model for countries along the Belt and Road and those with similar media infrastructure. It verifies that cloud production and broadcasting platforms and AI technologies can efficiently and cost-effectively help overseas mainstream media overcome technical bottlenecks, achieve production process reengineering and leapfrog improvements in competitiveness, demonstrating a feasible path for technology to empower the balanced development of the global media industry.

Support for Sustainable Development Goals

SDG 9 (Industry, Innovation and Infrastructure)

SDG 17 (Partnerships for the Goals)