Case Name: Tianjin, China · “Ocean of the Future” Immersive Experience Pavilion of the National Marine Museum of China

Case Category: Technological Empowerment for the Development of Cultural Industries

Case Location: Tianjin, China

Case Applicants: Shandong Goldon Digital Creativity Co., Ltd., Tianjin Bincheng Marine Culture and Tourism Development Co., Ltd., National Marine Museum of China, Tianjin

Case Overview:

Case Description

Covering an area of approximately 2,000 square meters, this case takes "foresight, exploration and coexistence" in the ocean of the future as its core concept. Through the dual main lines of "marine ecology" and "technological civilization", it presents the future prospect of the ocean with blended virtual and physical scenarios. Focusing on creating eight immersive scenarios such as deep-sea diving cabin, underwater future city, biological archive, underwater transportation station and floating ice theater, the case leads audiences to embark on a marine science and technology exploration journey a hundred years later. Meanwhile, it uses various innovative technologies such as AI digital humans, digital twins and artificial intelligence to let audiences become co-builders of marine ecology in the integration of virtual and real.

Taking AI and immersive technology as the link, the case converts the water state and brushwork of Ma Yuan's 12 scrolls of Water Paintings in the Southern Song Dynasty into flowing light and shadow waves, intuitively presenting Chinese-style water rhyme aesthetics; conducts AI re-creation of colorful creatures in Haicuo Tu (Illustrated Book of Marine Miscellany) to generate users' own "marine miscellany"; and realizes the parallel interaction between the huge waves in The Great Wave off Kanagawa and Monet's light and shadow sea surface, completing a cross-border marine cultural dialogue in the virtual-real integrated art space.

Solutions and Innovation

Traditional marine exhibitions are difficult to visualize future ecological topics, leading to superficial public understanding of marine protection; the interaction form is single, with separation of popular science and experience, making it hard to stimulate in-depth participation; the combination of ecological protection concepts and technological applications is loose, lacking intuitive presentation carriers; multi-scenario and multi-professional collaborative transformation involving design, construction, new technology application and integrated innovation faces high coordination difficulty.

Based on IPCC climate models and measured data, combined with multiple rounds of interdisciplinary expert reviews, the case converts abstract future marine topics into scientific and rigorous real-scene scenarios; innovates highly participatory exhibits such as AI interaction and gene editing cultivation, breaking the barrier between popular science and experience through immersive scenario integration; through intuitive digital image presentation, it turns abstract ecological protection concepts into perceptible and understandable practical cases. Adopting the EPC general contracting model to coordinate the whole process, coupled with closed-loop narrative logic, it ensures efficient multi-professional collaboration and realizes integrated design-construction implementation.

Social Effects

This case is not only a benchmark model for the museum's "technology + popular science + ecology" upgrading, but also a vivid practice of the nation’s Marine Power strategy. It undertakes the responsibility of enlightening people and inheriting civilization, embodies the vision of human-ocean symbiosis and mutual prosperity, and its demonstration value extends deeply to the field of marine cultural IP. Through collaborative innovation, social participation, cross-border integration and internet communication, it develops digital collections, popular science animations and cultural and creative derivatives, building a new path for cultural innovation and communication. This "exhibition innovation + strategy implementation + IP incubation" model provides a replicable reference for similar projects, helps the industrial development of marine cultural IP, and strengthens the deep understanding and attention of the general public and decision-makers to marine protection. Supported by cutting-edge technologies, the case realizes replicable marine cultural popular science in a "water-free" way, facilitating residents in inland areas to experience the ocean more conveniently and possessing global promotion potential.

During the trial operation, the case invited industry experts to conduct on-site observations and gained high recognition; extensive feedback collected through questionnaires shows that audiences are highly satisfied with the immersive experience and popular science value, deepening their understanding of marine protection. The project quickly formed a word-of-mouth effect, significantly enhancing the museum's social influence and becoming a benchmark case for marine culture communication and ecological civilization education.

Support for Sustainable Development Goals

SDG 4 (Quality Education)

SDG 13 (Climate Action)

SDG 14 (Life Below Water)