This undated combo photo shows some of the cultural creative products designed by Zeng Zhou. Zeng Zhou, a cultural creative product designer and planning operator born in the 1990s, has been fascinated with animation and movie peripheral products as well as trendy toys and figurines since his childhood, dreaming of developing cultural creative products that embody the charm of traditional Chinese culture.

In 2018, Zeng quit his job at a game designing institution to become an independent designer. Inspired by the iconic bronze artifacts including the Sacred Tree, masks and animal faces on display at the Sanxingdui Museum, he designed numerous stylish, playful, and adorable cultural creative works by blending in contemporary trendy elements. His creations brought him multiple awards in design competitions.

Moreover, Zeng initiated a contest of creative ideas on static models, and has operated it for two consecutive years. Participants from across the country flocked in to showcase their works and exchange their minds.