As a globally influential sporting event that attracts worldwide attention, the Winter Olympics has always been a crucial platform for the host country to shape its international image and promote cultural exchange. The successful hosting of the 2022 Beijing Winter Olympics provided China with an important platform to disseminate its excellent culture and enhance its global cultural influence.

The image design and media communication efforts for the Beijing Winter Olympics posed high demands on refining and transforming symbols of outstanding traditional Chinese culture. The challenge was to retain the aesthetic appeal and cultural essence of Chinese culture while adhering to the communication norms of the international community and the new media era. Additionally, it was essential to showcase the cutting-edge achievements of cultural and technological integration. This needed to align with the hosting principles of the 2022 Beijing Winter Olympics, effectively utilizing the international communication platform provided by the Winter Olympics to achieve better cultural dissemination outcomes.

Traditional cultural patterns, as the essence of traditional culture, hold immense research value. They reflect the diversity of human spirit and culture and embody the legacy of the aesthetic beauty of Chinese traditional culture. By reconstructing and innovating these traditional cultural symbols through digital technology, the Beijing Winter Olympics were infused with the aesthetic essence of China's outstanding traditional culture. Additionally, the symbolic meanings conveyed the good wishes of the Chinese people to the world.

The project systematically categorized and aggregated resources from China's outstanding traditional culture, utilizing cultural computing for deconstruction, annotation, and reconstruction. This process recombined various cultural elements and components to generate new cultural resource data or digital content, encompassing three main categories: cultural symbols, decorative patterns, and vector graphics, totaling over 50,000 items. Cultural Symbols were centered around cultural heritage resources. Decorative Patterns were organized into subcategories such as carpets, clothing, artistic creations, and decorative elements, reconstructed using elements like patterns, colors, configurations, and styles. Vector Graphics included scalable vector graphics of patterns and symbols, with 10,000 characters vectorized in 3D.

These resources provide valuable patterns for preserving and understanding Chinese traditional culture. Leveraging the global platform of the Winter Olympics, the project aimed to foster a favorable environment for the entire society to engage in protecting, disseminating, and promoting excellent traditional culture. To enhance the usability of the Winter Olympics global communication service platform, the project developed a distributed real-time data synchronization and processing framework and a distributed computing engine resource management system based on Yarn.

Expert Review

Under the overall context of digitalizing cultural resources, this case focuses on the "cultural gene" as its core. Through a series of technologies such as collection, extraction, annotation, and reconstruction, a comprehensive Chinese image resource database has been established. This database has been utilized in the design of cultural symbols for the 2022 Beijing Winter Olympics and in various science and technology cultural touring exhibitions, demonstrating the potential of traditional cultural resources in innovative applications.