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How Small Island Developing States Could Shape the Protection of Culture and Creativity in the Age of AI
2024-03-21 ICCSD
What is our responsibility to help Small Island Developing States (SIDS) navigate the uncharted waters of the digital age? Which strategies should be developed to safeguard the unique cultural and creative identities that these countries possess and their Orange Economy from the risks posed by Artificial Intelligence (AI)?

How Small Island Developing States Could Shape the Protection of Culture and Creativity in the Age of AI

The Orange Economy, a term coined by the Inter-American Development Bank, refers to the cultural and creative industries that drive economic growth and foster innovation. In the context of SIDS, the Orange Economy plays a pivotal role in harnessing the unique cultural assets and creative talents of these nations, contributing significantly to their sustainable development. The Orange Economy encompasses activities that facilitate the transformation of talent and creativity into cultural goods and services that have monetary value. This includes a broad spectrum of culture and creativity including music, film, literature, design, digital media and arts and crafts. This economy is currently a $14 billion dollar market globally. In SIDS, this segment of the economy is instrumental in generating wealth, adding value, fostering job creation, and delivering a significant social impact. Because the Orange Economy is a powerful catalyst and platform for artistic expression, economic diversification and social cohesion in SIDS, it should be vigorously protected in the age of AI.   

Today, the Orange Economy faces multifaceted threats from the rapid advancement of AI. One of the primary concerns is the potential disruption of traditional artistic processes and the cannibalization of intellectual property by these systems. Generative AI technologies, equipped with sophisticated algorithms, can autonomously generate content that could appear to mirror human creativity. This raises questions about the recognition and value accorded to human artists, potentially undermining the socio-economic contributions of those reliant on the Orange Economy. 

The generation of data by cultural and creative industries holds immense significance. In the era of AI, we understand that data possesses renewable and exponential value. By categorizing the data and information originating from SIDS into 'thought data,' 'physical data,' and 'cultural data,' we can grasp the broader context of its national, global, economic, and social importance.  

A few scenarios that could shape the future include the augmentation of creative work by AI leading to even more value creation or the commoditization of creativity by algorithmically generated content transforming the origination of ideas from humans to machines.  Each of these scenarios still calls for strategies, policies and regulations that help SIDS to prioritize the preservation and protection of this data, ensuring that the human creators of content and creativity derive maximum benefit now and into the future. This responsibility presents an opportunity for SIDS to assert a global leadership role in championing the cause of safeguarding cultural and creative data on an international scale.   

Globally, legal actions are underway to contest the unauthorized utilization of copyrighted data for AI training. These lawsuits will shape the regulatory landscape, and SIDS must actively participate in this global conversation. To be at the forefront, SIDS can engage in policy advocacy, champion international standards, collaborate with organizations like UNESCO and the World Intellectual Property Organization (WIPO), and educate their populations on the impact of AI on culture and creativity. Establishing a leading voice in global regulatory reforms and laws related to Generative AI and its impact on creative industries is crucial for SIDS. In shaping global guidelines, leaders in these countries can contribute to the creation of protective measures that place limitations on the Tech Industry's ability to exploit copyrighted cultural and creative data. 

A few actions Small Island Developing States can take are: 

  • Participate in Policy Advocacy – SIDS need to develop national policies that address the intersection between AI, Culture, Creativity and Economics.   
  • Champion International Standards – SIDS can be wonderful champions for international standards that govern how AI should be deployed in cultural and creative contexts. 
  • Engage with Collaborative Partnerships – To help shape global guidelines, SIDS can partner with organizations such as UNESCO to amplify their voices on a global stage.  Partnerships with the Tech Industry could also produce responsible AI practices that align to cultural sensitivities in SIDS. 
  • Promote Capacity Building and Education – Digital literacy and education programs should be deployed that provide information to citizens on AI and its positive and negative impacts on culture and creativity in SIDS.  These programs should encourage active public discourse from civil society including artists, cultural practitioners, youth, women, community representatives, industry, policy and lawmakers.   

In conclusion, the imperative mission for SIDS is to safeguard the economic power of the Orange Economy in the age of AI, preserving human creativity as a crucial facet of identity and heritage. Embracing responsible AI practices, advocating for international standards, and fostering inclusive policies fortify SIDS against potential challenges posed by technological advancements. In the pursuit of preserving economic development, SIDS can not only protect their creative treasures but also contribute to a global conversation on the harmonious coexistence of traditional human creativity and innovation amidst the rise of machine-made content. 

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