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Creativity 2030 Salon | Cross-Media Art and Digital Symbiosis
2021-08-30 ICCSD

On July 30, the "Creativity 2030" Salon jointly sponsored by ICCSD, the Cultural Industry Research Institute of Peking University and the Beijing Dongcheng Cultural Development Research Institute was held in Beijing Dongcheng Cultural Development Research Institute. Themed on "Cross-Media Art and Digital Symbiosis" and held in an "online plus offline" way, the salon aims to put eyes on the characteristics of immersive experience and participatory interaction of digital media art to explore the creation and expression of cross media art against the background of intelligent era, in turn providing help for the future development of digital media art.

Fei Jun, Professor of School of Design, Central Academy of Fine Arts (CAFA), was invited to share his comments on the topic. Zhou Qingshan, Professor of Information Management Department of Peking University, was invited to have a dialogue on the theme of "Digital Technology and Activation of Beijing Central Axis".

Wu Wenbin, Director of Public Relations of ICCSD, presides over the event

Fei Jun, Professor of Art and Science and Technology and doctoral supervisor of CAFA, gives a keynote speech

At the event, Professor Fei Jun gave a speech on the theme of "Application of Cross-Media Art: Digital Interpretation of Cultural Heritage". At present, museums and cultural institutions around the world are carrying out digital construction based on cultural heritage. The application of digital technology in cultural heritage is an important innovation power of digital cultural industry. Taking the works of "City Museum" as an example, Professor Fei Jun shared how to excavate the value of cultural heritage in exhibition, communication, education and cultural creation through practical digital interpretation, and deeply dissected the design experience behind the series of classic cases combined with the actual cases of digital Cultural Expo, digital cultural creation and digital cultural tourism, and from the content, experience and product to explain the mode and method of digital interpretation.

Fei Jun pointed out that as the pillar product of the "digital cultural geographic system" project, "Urban Museum" turns the city into a museum without walls by connecting the exclusive cultural memory of each city with the physical space of that city. Through the guide product of "City Museum", users can not only obtain rich media information interpretation such as cultural attractions, intangible cultural heritage culture, former residences of celebrities, historical stories and folklore, but also visit those historical relics that have disappeared, such as city walls, temples and former residences, through the AR scene- rebuilding technology, so as to form a deep cultural experience through time and space.