Sigita Truksane is the creator of sustainable real newspaper bags created from meaningful memories that express attitude, status, and personality. Sustainability, recycling, upcycling, support to art, zero waste lifestyle are the company's top priorities. Fashion industry's dramatic negative impact on the environment inspired Sigita to create upcycled handbags made from real newspapers and magazines in the attempt to raise awareness in society and try to change people's mindset and habits. These handbags are made from newspapers and magazines printed in the 19th century till today. The handbags include prints and drawings created by various new artists from Latvia, Sigita's home country.

56 million newspapers are printed everyday, and of which only 30% is recycled. To solve this issue, we paint newspapers and magazines with awaterproof, mold-resistant, durable coating and create handbags from this material. Up and coming artists handpaint the bags with pictures and inspirational quotes, or print quotes and drawings as designs. But why newspaper bags? What is the significance? Newspapers and magazines are media devices. Users of our product are wearing these media devices, thus becoming ambassadors, influencers, spreading the idea of sustainable fashion, environment friendly lifestyle, recycling and upcycling, and zero waste lifestyle. The project utilizes magazines and newspapers from different areas of interest, such as fashion, art, business, daily news, sports, cars and other fields.

In 2019 751 International Design Festival, Chu Xiji (Ningbo) Creative Design Ltd and 751Design Store held an exhibition named Personality Attitude Bags. In their opinion, design and production of upcycled and recycled fashion and design products, promoting a lifestyle that is environment-friendly, sustainable, unique, artistic, customized and fashionable. Their mission is to reduce fashion waste in China by changing people's mindset and producing sustainable fashion products. Their vision is to become one of the top sustainable fashion and design companies in China. Their values: sustainability, culture and history, responsibility to the society and changing mindsets, upcycling and recycling, personalization, uniqueness, supporting art. Their company has an international team of European designers and Chinese partners. Their products have original intellectual property and competitiveness. European designers contribute to product innovation, design, quality, and style, while Chinese partners are responsible for product localization and successfully marketing the brand in China.